Dr. Dino Levy

Neuromarketing, Neuroeconomics

Dr. Levy joined the Faculty of Management's Marketing Department during the 2012-13 academic year, coming back from his post-doctoral studies at NYU.

 


Dr. Levy's academic training and qualifications are truly interdisciplinary in scope, bringing together different fields and methodologies: economics (his BA at TAU), psychology (his MA, Magna Cum Laude, at TAU), brain studies, as well as related domains (electrophysiology, neurobiology).

 

Dr. Levy's PhD, from the Neurobiology Department, the Weizmann Institute of Science, focused on the use of stimulation within the framework of rehabilitation models – cocaine abuse – in animal research, which was later applied by him to smoking and tobacco use in humans, with demonstrated effects. Having specialized in methods of magnetic/electrical stimulation and brain imaging, Dr. Levy was introduced, as a post-doctoral fellow, at the Center for Neural Science, NYU, to the field of neuroeconomics and is now one of the pioneers of this field in the Israeli academic system.

 

Dr. Levy's innovative research fields – neuroeconomics and neuromarketing – bring together economic/business decision-making modeling and neuroscience, drawing parallels between decision-making processes, brain imaging of the systems involved and physical indicators. Dr. Levy has established a neuromarketing lab, integrating experimental research in the field of marketing (consumer behavior, the effects of advertising campaigns) and neurophysiological measures. Its aim is to understand the neural processes underlying consumers' choices under the influence of marketing campaigns and to predict future choices using neural and physiological data.

 

Dr. Levy's specific interest is in the 'common currency network' that integrates brain systems involved in making different kinds of decisions by setting a common scale for evaluating different alternatives for action. His research contribution relates to different aspects of the common currency network, pointing out specific areas in the brain that may be involved, and the common effects of psychological parameters, such as risk aversion, and physiological states, such as hunger, thirst and fatigue, over different kinds of decisions (related to financial investments and food/water consumption).

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