Marketing Management introduces the market-driven company and customer-focused organization, and presents current theories and practices of marketing management. It examines the topics of new product development, marketing resource allocation and competitive strategy.
Strategic Marketing Decisions uses a computer simulation to give students the experience of running a business, making marketing decisions and gaining support for their recommendations.
Marketing Strategy for New Products focuses on developing, refining, and executing the organization’s story in the marketplace.
Product Management for Technology Companies equips students with the frameworks, tools and direct experience to become effective technology product managers (whether as entrepreneurs or intrapreneurs).
Luxury Brand Management offered by Kellogg-WHU
B2B Marketing offered by Kellogg Miami
Advertising Strategy offered by Kellogg Miami
Strategic Brand Management offered by Kellogg Miami
Marketing Research offered by Kellogg Miami
Consumer-Led Growth offered by Kellogg Evanston
Understanding Consumers offered by Kellogg-HKUST
The New Era of Marketing in China offered by Kellogg-Gianghua
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