Marketing Management introduces the market-driven company and customer-focused organization, and presents current theories and practices of marketing management. It examines the topics of new product development, marketing resource allocation, and competitive strategy.
Profitable Pricing Strategies and Tactics surveys popular pricing practices, explores their pitfalls, and identifies the fallacies they are based on. It then sets the economic and the psychological foundations for effective proactive pricing decisions.
Strategic Marketing Decisions Perhaps the best way to learn about marketing is to actually run a business. In this course we use a computer simulation to give students the experience of running a business, making marketing decisions and gaining support for their recommendations. Students working in teams are given a business to run. The challenge is to apply marketing concepts to deliver strong financial results and create a solid, on-going business over the course of the simulation.
Marketing Strategy focuses developing, refining, and executing the organization's story in the marketplace. Key topics include identifying the appropriate target segment and most effective positioning within that segment in a competitively dynamic context.
Product Management for Technology This course equips students with the frameworks, tools and direct experience to become effective technology product managers (whether as entrepreneurs or intrapreneurs). Students will gain andson experience via an industry-sponsored project and targeted cases—including several cases developed specifically for this course
Building a Powerful Consumer Brand in China offered in Kellogg-HKUST
Understanding Consumers offered in Kellogg-HKUST
Managing Price & Value Perceptions offered in Kellogg Evanston
Competitive Analysis of Commodity Industries offered in Kellogg Miami
Luxury Brand Management offered by Kellogg-WHU