Core Courses

An elective taught by prof Rom Schrift from Wharton, that is focused on the ability to solve problems creatively and generate change is a recognized standard of success and plays an important role in gaining a competitive advantage in many areas of business management. This course is designed to teach students several creative problem solving methodologies that complement other managerial tools acquired in undergraduate and graduate studies.

Competitive Intelligence tracks the activity of direct and indirect competitors. It is legal and respect code of ethics. It is a kind of radar screen spotting new opportunities or helping avert disasters, enabling the firm to observe its environment and monitor its own development. It is a management tool used by multinational corporations which have built Competitive Intelligence Units.
This course presents the management of international technology transfer, with illustrations from real life best practice examples. A framework for developing Technology Transfer strategies will be presented and applied in various situations.

Digital products (movies, songs, games, blogs, forums, Mobile Apps and more) have become a central element in our lives. We consume these digital intangible goods and interact with every-day; all-day long. Throughout the course we’ll explore the critical theoretical and practical aspects of these products’ characterization, design, marketing and delivery.

Negotiation is an important tool in everyone’s life, whether personal or professional. Although there is no magic formula for conducting a successful negotiation, there are theories and tools that can assist in managing negotiations The course teaches how to prepare for a negotiation, understand how it can be conducted, possible strategies and tactics that bring about the desired results, how to avoid common failures, and examine explicit and hidden aspects of negotiations. It demonstrates theories from behavioral sciences while incorporating elements from game theory, simulations and examples.

This course is about being a leader. It is designed to be a nontraditional class focusing on learning about personal leadership skills within the context of an organization. The purpose is to enable each student to become a better leader, through a mixture of theoretical understanding and of honing skills through self-discovery. As a result, the course has a strong experiential focus. Students (and learning teams) have considerable responsibility for their own development and are responsible for planning and pacing themselves. Students will find it necessary and useful to meet with one another regarding assignments outside of normal class times.

The main goal of this course is to help you become an insightful investigator and strategic shaper of consumer behavior. This involves examining and analyzing consumer behavior critically, and uncovering findings that can steer managerial action.
The course format is action-learning-oriented with in-class participation, assignments and exercises.

Professors (special from abroad)

Information technologies (IT) are fast changing the business of business, and insightful executives of leading companies across the world are increasingly leveraging IT to create value and win competitive advantage. Three major trends are causing executives to rethink the role of IT in their firms. Firstly, two decades of investments in enterprise systems have digitized many key business processes.

Secondly, consumers connecting and collaborating in the online and mobile enabled social graph are leaving a rich data trail that has value for business.

Lastly, the Internet of Everything is now a $14 Trillion industry. The above trends have made the strategic management of IT a complex, but potentially differentiating, core business capability. Thus, as forward-thinking chief executives of tomorrow’s businesses, it is essential that you develop an understanding of these trends and the ability to analyze the strategic and economic aspects of leveraging IT for efficiency, innovation and corporate transformation. The course topics will balance the two opposing forces of efficiency and innovation in the context of a globalized environment for the production and consumption of IT.

The purpose of the financial accounting course is to furnish students with a basic understanding of the financial reporting process (and in particular how financial statements are put together). Although the course principally concentrates on the production of financial statements, the aim is not to turn participants into practicing accountants; the philosophy is rather to provide an appreciation of the production process that is sufficiently detailed to give students the ability to successfully analyze a relatively complex set of financial statements. This ability is essential for courses that deal with the analysis and interpretation of company financial statements in various contexts; additionally, in a number of other core courses and several electives, the ability to extract relevant information from accounting data for the purpose of decision-making is an important skill. 

This course covers the basics of finance. There are two major topics—capital budgeting and the capital asset pricing model. We anticipate that the course will be demanding and rigorous, fatiguing and inspirational. Money is fun and important!

This course discusses the field of Marketing from a managerial standpoint. Over the course of this class the “Marketing Language” will be presented through a survey of basic concepts and basic perceptions of Marketing. These basic concepts and perceptions constitute a foundation for possible expansions and analyses in more advanced courses in the field. Discussion of these concepts will be done with an emphasis on the framework of managerial decision-making, particularly decisions relating to the creation of a "marketing plan."

This course introduces students to the concepts, challenges and tools associated with the creation of a new technology venture. The course explores entrepreneurs and entrepreneurship as well as students’ abilities to review venture opportunities. Business model design methodologies are studied and implemented. The components of an effective NTV business plan are reviewed.

The course includes an overview of market structures and concepts which have a strong impact on a wide variety of currentday technology ventures; including: Networks and Network Externalities, Two-Sided Markets, the Chasm, the Bowling-Alley and the Tornado; Selling for Free and ‘The Long Tail.’ Incorporation, financing, valuations, venture capital and deal structures are also discussed.

During the course students are expected to apply the discussed frameworks and methodologies to an early stage technology venture. The course is run in collaboration with TheTime (www.thetime.co.il), a technology incubator with a focus on startups in the areas of telecom, internet, media and entertainment. This allows participants to gain a better feeling of the way theory becomes practice.