Professor Spotlight - Liraz Lasry

Dr. Liraz Lasry  

Tel Aviv University's School of Management 
Trends, Creating and Spreading Innovation in the 'Social-Digital' era, Branding, Consumer Behavior and Social Influences


With a Ph.D. in Marketing (PhD advisors: Prof. Dan Ariely, Prof. Ron Shachar) from Tel Aviv University's School of Management, Liraz teaches in numerous programs at the School, including the Sofaer International MBA and the Executive MBA (Hebrew). She also is the Academic Manager of various educational programs at Lahav, the School's Executive Education department. 

Liraz is also a Judge for "Product of the Year," an annual innovation competition and an advisor at Singulariteam VC where she works  with the chairman and the VC's portfolio companies on building brands and trend creation.


Prior to her academic activity, Liraz's professional experience includes several years of strategic marketing consulting in a leading Israeli consulting firm which specialized in the fields of consumer behavior, consumer research, brand positioning and marketing strategy. In addition, Liraz developed, built and lead the company's specialization in the field of youth marketing, for both national and international projects. Main clients included high-level executives in top Israeli firms.


Further details:



  • Brand Management
  • Trends and Social Influences
  • Marketing Management
  • Marketing in the Social-Digital Era
  • Digital Marketing to Senior Executives


Recent ​Speaking & Workshop Engagements

  • Intel
  • Ossem
  • Discount Bank 
  • Hazera
  • Rad-Binat
  • TASC Strategic Consulting
  • Rambam Hospital

>> View also Liraz's recent media appearances

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