Market Research | Sofaer Global MBA <br />Coller School of Management

Market Research

  • 1) Drill Down
  • 2) Gather Function & Industry Knowledge
  • 3) Write your Company Target List

In order to set your career goal you must drill down from the macro level all the way down to a specific “dream job”.


Starting with, what is the industry and function you want to work in? Is it banking or technology? Do you want to work in marketing or corporate finance? This is the top lairs, the first questions you must answer. To do so, you must research the market using the following approach:


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