Experiential Learning

The Sofaer GMBA focuses on experiential learning and enables students to prototype their own entrepreneurial and professional skills. Throughout the program, students have a diverse array of opportunities to gain practical experience; whether they aspire to be venture founders, startup builders or company innovators.

Experiential Learning Courses




Projects: Facing Real World Strategic and Marketing Challenges


This course focuses on business development pioneering that is agile, simple and digital. We use a scalable method to allow students and companies to look for new business opportunities and challenges under specific topics. The course is run in partnership with leading global companies and the course model involves ongoing investigation, ideation and modeling phases. The two main topics are: “Smart Cities, Communities and Monetization” and “Small Medium Business and IT.”


Smart City and the monetization challenge. The key issue faced by the multiple stakeholders (city, technology vendor, Telco) is how to create a proper monetization eco-system, which will support and drive innovation. Students will develop and suggest various monetization models to foster the smart city solutions and drive for a better quality of life.


Small/Medium Business and their IT challenges. The key issue faced by Small and Medium Businesses that have recently opened, is IT solutions and how to allow non-tech business to benefit from existing tech solutions.





Studio: Unique Personal Development Workshop


Studio is a unique personal development program. During the program, two amazing mentors, Ofer Glazer and Tzachy Milman, guide students through a three-month personal process of self-discovery in order to locate their true passion and the barriers that can inhibit them from pursuing it. The students take part in different experiences, and face challenges and obstacles that emerge during an entrepreneurial journey or their personal lives in order to better develop their ability to cope with difficulties and improve capabilities to recover from them. Studio consists of eight group meetings and eight personal and team coaching sessions.


“Ofer and Tzachy were phenomenal in their work in Studio. They gave me renewed confidence in myself, in my natural abilities, and helped me realize what was holding me back. Their non-traditional, fun, exciting, and very effective techniques and games really made an impact on me. Additionally, Ofer and Tzachy would continuously go out of their way to schedule in personal meetings, where we would be able to talk about different strategies for my own personal growth. They truly cared about my development.” Arielle Sadan, USA.





Global Business Studies: Global Consulting


Global Business Studies (GBS) is the practical consulting course of Tel Aviv University, run by academics and outstanding students along with experienced consultants, international partners and content experts. GBS provides real Israeli companies with the strategic recommendations needed to help their businesses succeed.


The project teams consist of outstanding MBA students from Tel Aviv University along with international students from partner schools, all of whom share knowledge and understanding of target markets. GBS participants spend 10-20 hours per week on their projects, taking part in team meetings and receiving guidance from their mentors, teaching assistants and project faculty. Projects are reviewed regularly by the program's staff and mentors.


“I took GBS as part of my MBA because I was interested in consulting. It was an intense and unique experience that I’m really grateful for and it taught me a lot about how to understand a new field, conduct expert interviews and build strategic recommendations. The insights that I gained from GBS have helped me move forward with my career.” Jude Jacob Kayton, Founder & Director of BlueJay Marketing Boutique.




International Immersion Experience: Three Week Entrepreneurial Immersion Trip


Each year, ten Sofaer and MoTIE students take part in a specialized 3-week international entrepreneurial immersion trip in locations such as India, China and America. Students take the ideas developed in the Delta Pre-Accelerator Program and connect with a new innovation ecosystem.


In 2016, students were based at the Cross Campus Entrepreneurial Hub in downtown LA, which gave them the opportunity to attend lectures given by inspiring entrepreneurs and meet the movers and shakers of the startup scene.






International Real Estate Course & Trip: Explore the Real Estate Market in Canada


The International Real Estate Course includes a one-week visit to Toronto to explore the real estate market in Canada. The course aims to provide a hands-on experience and an up-to-date understanding of the various aspects of real estate theory and practice as applied to the North American and specifically Canadian real estate market.


The course provides a real-life learning experience of Canada's most notable financial, legal, development, business, research, policy and government firms. The course is based on academic and professional lectures, site tours, and business case presentations by banks, brokers, real estate developers, pension plans, REITs, law firms, and more.





Tel Aviv University, P.O. Box 39040, Tel Aviv 6997801, Israel
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