Dr. Vardit Landsman-Schwartz

מנהלת ביה"ס למנהל עסקים סגל אקדמי בכיר
Dr. Vardit Landsman-Schwartz
Phone: 03-6406343

Short Biography

Vardit Landsman is an Assistant Professor of Marketing. She has a B.A. in Economics and Management, an MSc. in Operations and Decisions Research and a Ph.D. in Marketing from Tel-Aviv University . Prior to Coller School of Management, she was a faculty member in marketing at the Erasmus School of Economics, Erasmus University , Rotterdam , the Netherlands

Fields of Research

Implementation of new modeling approaches to the study of marketing phenomena. Research interests include consumer choice and in particular the analysis of choice processes within new markets, and the study of marketing issues in the context of life sciences.




Landsman, Vardit and Moshe Givon (2010), “The Diffusion of a New Service: Combining Service Consideration and Brand Choice.” Quantitative Marketing and Economics, 8(1), 91-121.


Landsman, Vardit and Stefan Stremersch (2011), “Multi-Homing in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry.” Journal of Marketing, 75 (November), 39-54.


Stremersch, Stefan, Vardit Landsman, and Sriram Venkataraman (2013), "The Relationship between DTCA, Drug Requests and Prescriptions: Uncovering Variation across Specialty and Space."  Marketing Science, 32(1), 89-110.


Itai Ater and Vardit Landsman (2013), “Do Customers Learn from Experience? Evidence from Retail Banking.” Management Science, 59(9), 2019-2035.


Hariharan, Vijay, Vardit Landsman and Stefan Stremersch (2014), “The Role of Regulatory Strategies on the Growth of Generic Drugs across Countries”. Under second round review for Marketing Science.


Itai Ater and Vardit Landsman (2014), “Empirically Comparing Learning Theories”. Under review for Review of Economic Studies.



Chapters in Books



Nuno Camacho, Vardit Landsman, and Stefan Stremersch (2010), “The Connected Patient.” In The Book on the Connected Customer: The Changing Nature of Consumer and Business Markets, Routledge Academic (Taylor & Francis), ISBN: 9781848728370, 2010, Tilburg Lustrum.


Landsman, Vardit, Isabel Verniers, and Stefan Stremersch (2014), "The Successful Launch and Diffusion of New Therapies." In Innovation and Marketing in the Pharmaceutical Industry, Springer New York Heidelberg Dordrecht London, ISBN: 978-1-4614-7800-3, 2014. 


Tel Aviv University, P.O. Box 39040, Tel Aviv 6997801, Israel
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