Prof. Shai Danziger

מנהלת ביה"ס למנהל עסקים סגל אקדמי בכיר
Prof. Shai Danziger
Phone: 03-6406311
Office: Recanati - Business Administration, 333

Short Biography

Prof. Shai Danziger is Assistant Dean of International Affairs. He joined the Coller School of Management in the fall of 2011 after he was a faculty member of the Department of Management at Ben-Gurion University of the Negev.Prof. Danziger has a Ph.D. in Cognitive Neuroscience from the University of California at Davis and was a post-doctoral fellow in the Psychology department at the University of Wales, Bangor.

Prof. Danziger studies Consumer Behavior. He applies behavioral experimental methodology to ask questions about consumer information processing, affect and decision making.
He and his students are working on a variety of topics including consumer crowdfunding decisions, consumer responses to game promotions, when and why consumers may be careless with their own products, consumer understanding of causal arguments in marketing communications, consumer price perceptions, the effects of language on consumer thought, consumer online reviews, differences between what people choose for themselves and what they advise others to do, and how engaging in pro-social behavior influences monetary risk taking.

Shai's work has appeared in Nature Neuroscience, Journal of Consumer Research, Journal of Consumer Psychology, Proceeding of the National Academy of Science, Psychological Science, Journal of Experimental Psychology: Human Perception & Performance, Perception & Psychophysics, Psychonomic Bulletin & Review, Journal of Cognitive Neuroscience, Current Biology, Journal of Behavioral Decision Making, Journal of Economic Behavior and Organization, Journal of Economic Psychology and Psychology & Marketing. Shai serves on the editorial review board of the Journal of Consumer Psychology. He has been an ad-hoc reviewer for the Journal of Consumer Research, Journal of Consumer Psychology, Cognition, Psychonomic Bulletin & Review, Journal of Experimental Psychology: Human Perception & Performance, Journal of Decision Making, Journal of Economic Psychology and for the Association of Consumer Research (ACR).

Fields of Research

Consumer Behavior, Decision Making, Information Processing.


Hadar, L., Danziger, S., & Hertwig, R. The attraction effect in decisions from experience. Accepted at Journal of Behavioral Decision Making.

Zvilichovsky, D., Danziger, S. & Steinhart, Y. Making-the-product-happen: A driver of crowdfunding participation. Accepted at Journal of Interactive Marketing

Amir, E. Danziger, S., & Levi, S. Business corruption and economic prosperity. Accepted at Journal of Accounting, Auditing and Finance

Briley, DA., Danziger, S., & Li, E. Promotional games: Trick or treat? Accepted at Journal of Consumer Psychology

Danziger, S., Disatnick, D., & Shani, Y. (2017). Remembering friends as foes in competitive and bargaining social interactions. Journal of Behavioral Decision Making, 30(4), 987-998.

Saporta-Sorozon, K., Danziger, S., & Sloman, S. (2017). Causal models drive preference between drugs that treat a focal versus multiple symptoms. Journal of Behavioral Decision Making, 794-806.

Barkan, R., Shani, Y., & Danziger, S. (2016) Choice and advice in curiosity-driven decisions. Journal of Economic Behavior and Organization, 125, 57-66.

Shani, Y., Danziger, S., & Zeelenberg, M. (2015). Choosing between options associated with past and future regret. Organizational Behavior and Human Decision Processes, 126, 107-114.

Danziger, S., Hadar, L., Morwitz, V. (2014).  Retailer pricing strategy and consumer choice under price uncertainty. Journal of Consumer Research, 41, 761-774.

Kronrod, A., Danziger, S. (2013). “Wii will rock you!” The use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption. Journal of Consumer Research, 40, 726-739.

Danziger, S., Montal, R., & Barkan, R. (2012). Idealistic advice and pragmatic choice: A psychological distance account. Journal of Personality and Social Psychology, 102(6), 1105-1117.

Danziger, S., Levav, J., & Avnaim-Pesso, L. (2011). Extraneous factors in judicial decisions.  Proceedings of The National Academy of Sciences of the United States of America, 108(17), 6889-6892.

Tel Aviv University, P.O. Box 39040, Tel Aviv 6997801, Israel
UI/UX Basch_Interactive