Prof. Shai Danziger

Marketing

Prof. Shai Danziger joins us, at the Recanati Business School, from Ben-Gurion University, where he was Head of the Department of Management (2009-2011). Prof. Danziger holds a PhD degree in Cognitive Neuroscience from UC Davis and has spent a post-doctoral term at the University of Wales.

Research in Prof. Danziger's lab focuses on understanding consumer behavior, expert decision making, and human information processing – specifically, questions relating to causality, as perceived by consumers; consumers perceptions of price information, special consumer-related uses and effects of language and communication (multi-linguality, word of mouth communication); the effects of pro-social and other-oriented behavior on decision-making, and situational effects on consumers (the effects of online banners on information processing).

Prof. Danziger's work integrates methodologies from consumer behavior research, cognitive psychology, social psychology and neuropsychology, recently making use of the on-line environment to conduct his research.

Prof. Danziger's research agenda does not shy away from controversial issues of ethical and public import. A case in point is a recent, highly publicized study, following the situational effects of stress, fatigue and workload on judges' decision making, in which Prof. Danziger and his colleagues analyzed the rulings of eight Israeli judges that deliberated on over 1,000 parole applications. The study demonstrated that judiciary decisions are at least partially affected by the order in which they are made. The study findings suggest that even expert decision makers, in this case highly experienced judges, are subject to extraneous factors in their decisions.

Prof. Danziger's work has had considerable impact both within and outside of the academic community. It has been published in leading journals, such as Nature Neuroscience, the Journal of Consumer Research, Psychological Science, the Journal of Personality and Social Psychology and the Journal of Consumer Psychology. His work has been covered by the New York Times, the Wall Street Journal, and the Economist. Prof. Danziger has received competitive grants from the Israeli Science Foundation, the Psychobiology Institute of Israel, the British Medical Research Council, and the National Institute of Mental Health. He has ongoing collaborations with colleagues from Columbia, Stanford, NYU,  and the University of Sydney, Australia.

 

 

 

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