Dr. Peter Zubcsek

מנהלת ביה"ס למנהל עסקים סגל אקדמי בכיר
Dr. Peter Zubcsek
מספר: 036409564

Short Biography

Peter Pal Zubcsek (Ph.D., INSEAD) is Assistant Professor of Marketing at the Coller School of Management, Tel Aviv University. He primarily studies the role of social network structure in consumer interactions, with applications to customer relationship management, new product diffusion and community sociology.  His further research interests include mobile advertising and competitive strategy. His work has appeared in the Journal of Marketing Research, Journal of Personality and Social Psychology, Quantitative Marketing and Economics, Journal of Interactive Marketing, and Social Networks.


Fields of Research



Zubcsek, Peter Pal and Zsolt Katona and Miklos Sarvary (2017): “Predicting Mobile Advertising Response Using Consumer Colocation Networks" (in Journal of Marketing 81(4), pp. 109-126)


Cooke, Alan D. J. and Peter Pal Zubcsek (2017): “): "The Connected Consumer: Connected Devices and the Evolution of Customer Intelligence" (in Journal of the Association for Consumer Research 2(2), pp. 164-178)


Grewal, Dhruv and Yakov Bart and Martin Spann and Peter Pal Zubcsek (2016): “Mobile Advertising: A Framework and Research Agenda” (in Journal of Interactive Marketing 34, pp. 3–14)


Stephen, Andrew and Peter Pal Zubcsek and Jacob Goldenberg (2016): “Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks” (in Journal of Marketing Research 53(2), pp. 263–279)


Wilcox, Keith and Juliano Laran and Andrew Stephen and Peter Pal Zubcsek (2016): “How Being Busy Can Increase Motivation and Reduce Task Completion Time” (in Journal of Personality and Social Psychology 110(3), pp. 371–384)


Zubcsek, Peter Pal and Imran Chowdhury and Zsolt Katona (2014): “Information Communities: The Network Structure of Communication” (in Social Networks 38, pp. 50–62)


Zubcsek, Peter Pal and Miklos Sarvary (2011): “Advertising to a Social Network” (in Quantitative Marketing and Economics 9(1), pp. 71–107)


Katona, Zsolt and Peter Pal Zubcsek and Miklos Sarvary (2011): “Network Effects and Personal Influences: The Diffusion of an Online Social Network” (in Journal of Marketing Research 48(3), pp. 425–443). 2016 O’Dell Award, Finalist



  1. 2nd prize (silver medal), 39th International Mathematical Olympiad, Taipei, Taiwan ROC, 1998
  2. 3rd place, annual Israeli-Hungarian Mathematics Contest, Haifa, Israel, 1998
  3. 1st prize, Mathematics Contest for Electrical Engineering and Informatics Students, BUTE, 1999
  4. MSI Research Award, “Innovation” Research Proposal Contest, ($20,000), 2011
  5. MSI Research Award, “Ideas” Challenge, ($40,000), 2012
  6. MSI Research Award, “Impact of Mobility” Research Proposal Contest, ($14,300), 2013
  7. MSI Research Award, “mLab: A Collaborative Mobile Research Lab, ($10,385), 2016


Data Analysis in Marketing, MBA

Pricing Policy, MBA

Marketing Management, BA

Tel Aviv University, P.O. Box 39040, Tel Aviv 6997801, Israel
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