Shoham M. Moldovan, S. and Steinhart, Y. Positively useless: Irrelevant negative information enhances positive impressions. Journal of Consumer Psychology, Forthcoming.
Disatnik, D and Steinhart Y. (2015). Need for cognitive closure, risk aversion, uncertainty changes, and their effect on investment decisions. Journal of Marketing Research, 52 (3), 349-359.
Moldovan, S. Steinhart, Y. and Ofen, S. (2014). "Share and Scare": Solving the communication dilemma of early adopters with a high need for uniqueness. Journal of Consumer Psychology, 25(1), 1-14.
Jiang, Y, Adaval, R., Steinhart, Y., and Wyer, R (2014). Imagining yourself in the scene: The interactive effects of goal driven self-imagery and visual perspectives on consumer behavior. Journal of Consumer Research, 41,418-435.
Steinhart, Y., Kamins, M, Mazursky, D. and Noy, A. (2014). Effects of product type and contextual cues on eliciting naïve theories of popularity and exclusivity article type, Journal of Consumer Psychology, 24 (4), 472-483.
Carmon, Z., Steinhart, Y. and Trope, Y. (2013). Why scary health warnings can boost sales. Harvard Business Review, 91 (10) 30.
Perez, D. and Steinhart Y. (2013). Its not Personal: The differential effect of activation in advertising as a function of personalization levels. Social Influence, 9 (3) , 224-241.
*The paper is based on Dikla Perez master thesis.
Steinhart, Y. Ayalon, O., and Poterman, H. (2013). The perception of the "eco-label" and its impact on the consumer’s attitude toward luxury versus utilitarian products, Journal of Cleaner Production, 53 (15), 277-286.
*The paper is based on Hila Poterman master thesis.
Steinhart, Y., Carmon, Z. and Trope Y. (2013). Distant warnings of adverse side-effects can backfire. Psychological Science, 24 (9), 1842-1847.
Steinhart, Y., Mazursky, D. and Kamins, M. (2013). The process by which product availability triggers purchase. Marketing Letters, 24 (3), 217-228.
Steinhart, Y., Kamins, M., and Mazursky, D. (2013). The "Temporal-processing-fit-effect": The interplay between regulatory state, temporal distance, and construal levels. Social Cognition, 31, 315-335.
Steinhart, Y., Kamins, M., Mazursky, D. and Noy, A. (2013). Thinking or feeling the risk: the differential effect of priming the dual system on the amount bid in online auctions. Journal of Interactive Marketing, 27, 47-61.
Steinhart, Y. (2012). All that glitters is not gold: The downside of creativity in advertising. Marketing Letters, 23, 195-208.
Steinhart, Y. (2012). When implicit promises override explicit promises: The effectiveness of guarantees and diagnostic kits in improving product evaluations. European Journal of Marketing, 46 (11/12), 1708 – 1725.
Kamins, M., Noy, A., Steinhart, Y. and Mazursky, D. (2011), Bidders beliefs and the effect of others on sniping in internet auctions. Journal of Interactive Marketing, 25 (4), 241-250.
Ein-Gar, D. and Steinhart, Y. (2011), The "Sprinter Effect": When motivation and self-control become too much. *Equal contribution, Journal of Consumer Psychology, 21(3), 240-255.
Steinhart, Y. and Wyer, R. J. (2009), Motivational roots of need for cognition: The role of prevention and promotion focus, European Journal of Social Psychology, 39, 608-621.