Alumni Stories

Jude Jacob KaytonMarketing Consultant for start-ups
England, Class of 2015

Six years ago I embarked on an unknown journey that changed my life. As a fresh-faced English grad from King’s College, Cambridge I had no idea what I would do in Israel, but I knew I needed to be in Israel and be a part of its incredible energy.


I was an English literature major with zero technical knowledge and no business training. How in the world was I going to make the start-up scene my scene? After putting a lot of thought into it and having evaluated several Ivy League schools, I opted for the Sofaer International MBA at Tel Aviv University (TAU). I got to stay in the wonderful “Silicon Wadi” of Tel Aviv and build my skills and knowledge with other students from around the globe.


The MBA was excellent. There was a strong focus on entrepreneurship and innovation, which allowed me to prototype a start-up. I partnered with one of the other students and started building a digital social business.


Learning how to carry out initial market research, how to build an MVP, and what do with investors has helped my career immensely. Before the MBA program at TAU all of this had been a black box to me. The degree gave me the skills I needed to build my own business. And it doesn’t matter that one idea failed, because I was now sure that sooner or later, one of the ideas would work.


Today I am a marketing consultant for a number of start-ups focused on innovation in the digital realm. Even more recently I began working with TAU and am working towards building a marketing agency that focuses on post-seed startups in Israel.


The MBA from Tel Aviv University in Israel was a game-changer since it gave me the confidence, tools and network to build the career I have today.


Tel Aviv University, P.O. Box 39040, Tel Aviv 6997801, Israel
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