Marketing Management introduces the market-driven company and customer-focused organization, and presents current theories and practices of marketing management.


Strategic Marketing Decisions uses a computer simulation to give students the experience of running a business, making marketing decisions and gaining support for their recommendations.


Marketing Strategy for New Products focuses on developing, refining, and executing the organization’s story in the marketplace.


Product Management for Technology Companies equips students with the frameworks, tools and direct experience to become effective technology product managers (whether as entrepreneurs or intrapreneurs).


Luxury Brand Management offered by Kellogg-WHU

Strategic Brand Management offered by Kellogg in Miami

Understanding Consumer Psychology offered by Kellogg-HKUST

The New Era of Marketing in China offered by Kellogg-Guanghua

Strategy Beyond Markets offered by Kellogg Miami

Designing Brand Experiences offered by Kellogg-Schulich


Back to Progarm Outline   Back to Course Description

Contact the KR Team

Files must be less than 2 MB.
Allowed file types: txt pdf doc docx.
To prevent automated spam submissions leave this field empty.
Tel Aviv University, P.O. Box 39040, Tel Aviv 6997801, Israel
UI/UX Basch_Interactive