Marketing

Marketing Management introduces the market-driven company and customer-focused organization, and presents current theories and practices of marketing management.

Strategic Marketing Decisions uses a computer simulation to give students the experience of running a business, making marketing decisions and gaining support for their recommendations.

Marketing Strategy for New Products focuses on developing, refining, and executing the organization’s story in the marketplace.

Creating and Spreading Innovation in the Social-Digital Era examines how to create innovation that will become widely popular quickly ("viral", "trend"), and discusses several key success factors that contribute to the creation and success of innovations in the new era, applicable to all types of innovations - products, services, tech, behaviors, etc.

 

Strategic Brand Management offered by Kellogg in Miami / Lisbon

Understanding Consumer Psychology offered by Kellogg-HKUST

Selling Yourself and Your Ideas offered by Kellogg in Evanston / San Francisco

Advertising Strategy offered by Kellogg in Miami

Strategic Marketing Decisions offered by Kellogg in Miami