Where Mad Men Meets Silicon Valley - McCann-Tech Recruits IMBA Interns
It is generally understood that while the Israeli hi-tech startup sector is globally renowned for its innovative sophistication, Israeli entrepreneurs are generally 'not great' at marketing.
In response, McCann has opened a unique office in Tel Aviv catering exclusively to the Israeli hi-tech startup-scene. McCann-Tech, as the division is known, describes itself as, "a small focused division within an internationally renowned advertising agency" specifically designed, "for the hi-tech industry based out of Israel."
Their mission? To help tech companies build inspiring brands, improve results and communicate effectively, whether it is through digital campaigns, global media buying or brand building.
Amongst their current customers are Mellanox, Amdocs, Syneron, Comverse, Trusteer and more.
The Internship Program
This year, McCann-Tech is tapping into the international talent of the Sofaer International MBA by opening an exclusive internship program with the IMBA Career Management Center. Students will be offered, "the best introduction to the Israeli Hi-Tech sector" by working directly with McCann Tech's startup pool.
The internship program will run from December through June 2015 and will included guided work on a high-tech strategy case-study.