Your Pitch: It’s Not About Your Idea – It’s About You!

A Meetup on Pitching and the Legal Aspects of Turning an Idea into a Startup

08 April 2018
Your Pitch: It’s Not About Your Idea – It’s About You!

On March 25, over 80 Tel Aviv University students and alumni attended a session on “The Art of a Smart Pitch” with Dr. Eyal Benjamin and Attorney Sharon Gazit. The meetup took place at the Coller School of Management as part of the preparations for the 2018 Coller $100,000 Startup Competition.


Dr. Eyal Benjamin, a serial entrepreneur and professor of strategic innovation, shared his insights on how to pitch to investors. In a lively and practical presentation, Eyal described three types of pitches: a stage pitch, a mail pitch, and a board pitch. He elaborated on the key components of a pitch, and gave valuable tips on how to prepare  a pitch and tailor it to the setting and target audience.


Att. Sharon Gazit, Head of the Corporate and Technology Department at the Goldfarb Seligman & Co. law firm, spoke about the legal aspects of turning an idea into a startup, including legally establishing founders' relationships, effective ways of protecting a startup's confidential information and intellectual property rights, and how to prepare a startup for its first round of fundraising. Serving as legal counsel to various startups in the hi-tech and biotech industries, Sharon is highly experienced in advising them on day-to-day issues, as well as fundraising transactions, and M&A's.


The 2018 Coller $100,000 Startup Competition is still accepting submissions. If you are a Tel Aviv University student or recent alum, submit your application by May 1st, 2018.

Interested in applying for the Coller $100,000 Startup Competition but need some assistance? Dr. Eyal Benjamin is available for consultation to provide valuable advice leading up to the competition and help you complete your application. Dr. Benjamin will only meet with participants who have already opened up applications for the competition. Be sure to open your application on the online submission platform and the link to book your meeting with Dr. Benjamin will be emailed to you shortly.


Click here for more information about the Coller $100,000 Startup Competition.


Click here to view photos from the event.

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