2021 - Reprints: Managerial Economics

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Nonmaleficence in shaming: The ethical dilemma underlying participation in online public shaming, Journal of Consumer Psychology, 31(3), 415-630, 2021
C. Pundak, Y. Steinhart and J. Goldenberg
(Reprint no. 377)
Research no. :  01520100

 

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We show that a decision of potential shamers to take part in (“share” and “retweet”) an online shaming campaign against alleged wrongdoers is shaped by two factors: the potential shamer’s level of adherence to the nonmaleficence principle (i.e., do no harm) and the wrongdoer identifiability (the extent to which a wrongdoer’s details are exposed). Each shaming campaign may promote social norms and prevention of similar harm (i.e., positive consequences) and yet at the same time create harm for the individual wrongdoer being shamed (i.e., negative consequences). We suggest that potential shamers with high adherence to the nonmaleficence principle are more likely to join a shaming campaign with a low-identifiability wrongdoer compared to potential shamers with a low endorsement of the nonmaleficence principle. We term this phenomenon the Nonmaleficence in Shaming effect. Five studies consistently demonstrate this effect and its attenuation in the case of a shaming campaign with a high-identifiability wrongdoer. We further show that what drives the effect is advancing the positive over the negative consequences of a shaming campaign. Our findings contribute to a better understanding of norm-enforcement behavior in digital communications and the social media space.

Aging impairs inhibitory control over incidental cues: A construal-level perspective, Psychological Science, 32(9) 1442-1451, 2021
L. Hadar, Y. Trope and B. M. Ben-David
(Reprint no. 382) 
Research no. :  07220100 

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Age-related changes in decision making have been attributed to deterioration of cognitive skills, such as learning and memory. On the basis of past research showing age-related decreases in the ability to inhibit irrelevant information, we hypothesize that these changes occur, in part, because of older adults’ tendency to give more weight to low-level, subordinate, and goal-irrelevant information than younger adults do. Consistent with this hypothesis, our findings demonstrated that young adults are willing to pay more for a product with superior end attributes than a product with superior means attributes (Study 1, N = 200) and are more satisfied after an experience with superior end than means attributes (Study 2, N = 399). Young adults are also more satisfied with a goal-relevant than with a goal-irrelevant product (Study 3, N = 201; Study 4, N = 200, preregistered). Importantly, these effects were attenuated with age. Implications for research on construal level and aging, as well as implications for policymakers, are discussed.

Crowdfunding, financing constraints, and real effects, Management Science, 66(8), 3561-3580, 2020
P. Kumar, N. Langberg and D. Zvilichovsky
(Reprint no. 384)
Research no. :  06890100

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We study the feasibility and optimal design of presale crowdfunding contracts where participating consumers pay a premium above the future expected spot price and financially constrained entrepreneurs balance the potential product–market distortions introduced through presale crowdfunding against the cost of traditional external financing. Our analysis shows how such crowdfunding contracts enable the execution of projects that could not be otherwise undertaken and highlights novel interactions between the cost of capital, demand uncertainty, and production. Tighter financing constraints reduce the ability of the monopolist to extract surplus but, contrary to the usual result, may increase production. We evaluate how uncertainty and market size reduce the price- discriminating power of the monopolist and affect the optimal contract regime. Nevertheless, we show how such presale price-discriminating contracts are implementable even when the number of potential consumers is relatively high and their individual demand is stochastic.

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