Past Courses
MoTIE's international exchange weeks consist of two intensive courses and master classes on selected topics in entrepreneurship and innovation.
The 2013 International Exchange Week included the following courses:
Technology Ventures – From Idea to Execution
Dr. David Zvilichovsky, Strategy & Entrepreneurship, Recanati Business School
This course introduces its participants to the concepts, challenges and tools associated with the creation of New Technology Ventures (NTVs). It starts with an introduction to entrepreneurs & entrepreneurship and continues with methodologies for reviewing venture opportunities. Business model design & review methodologies are studied and implemented. The course includes an overview of market structures and concepts which have a strong impact on a wide variety of current-day technology ventures, including: networks and network externalities, two-sided markets, the chasm, the bowling-alley and the tornado; selling for free and “the long tail”. Incorporation, financing, valuations, investment contracts, ESOP, venture capital and deal structures are also discussed. The teaching methodology incorporates lectures, case studies and active discussion, encouraging its participants to apply the discussed frameworks and methodologies.
Digital Product Development
Mr. Uri Admon, VP Platforms, Playtika, Caesars Entertainment Corporation;
Web & Mobile Pioneer
This course focuses on the global digital products arena, emphasizing the critical theoretical perspective on the one hand, and the practical aspects on the other. Course participants will be introduced to a variety of digital platforms, services, products, marketing, distribution and pricing channels. They will practice product characterization, applying the acquired methodology to the digital arena, including (1) the analysis of the arena relevant to the product, (2) an overview of the market and the target audience, (3) development of the work and development plan, (4) goal setting and timetables, (5) development and analysis of the commercial models and distribution methods. Product characterization will be carried out in pairs, presenting and discussing their work in the class.
Selected Topics in Innovation and Entrepreneurship: Master Classes with Leading Practitioners
Dr. Iris Ginzburg, Director of the Recanati MBA Program in Management of Technology, Innovation & Entrepreneurship (MoTIE);
CEO, Demaya Innovation Practices
This course introduces students to the Israeli innovation ecosystem, through a series of intensive master classes with leading practitioners. It will provide an overview of the key players and key activities in this vibrant ecosystem, using case studies, class discussions and team exercises. After each master class the students will submit a short essay answering questions related to the topics taught. Students will need to participate in five out of the six master classes offered during the week, in order to receive the course credit.
Past master classes have been dedicated to topics such as strategic creativity: product innovation; innovation in life science; Israeli high-tech: nurturing the ecosystem through business development; intellectual property; technology-enabled services; reality & video games. Among the speakers: Dr. Benny Zeevi, Managing General Partner, DFJ Tamir Fishman Ventures; Gal Bar Dea, Founder, Bink – Israel's first virtual bank; Karin Mayer Rubinstein, CEO, IATI – Israel Advanced Technology Industries; Ronen Nir, Partner, Carmel Venture Capital; Dr. Dudi Peles, Founder & VP Business Development, Jivy Group.
