Prof. Ayala Arad

Coller School of Management
הפקולטה לניהול ע"ש קולר סגל אקדמי בכיר

Short Biography

I am an associate professor at the Coller School of Management. I received my PhD in Economics in 2011 at Tel Aviv University and was a postdoctoral fellow at the University of California, Berkeley in 2011-2013. My research interest concerns bounded rationality in individual decision-making processes and strategic interactions. This involves experimental studies of the psychological aspects of decision making with the goal of identifying systematic deviations from the classic choice models and using the findings to inspire novel models of behavior.

Fields of Research

Psychology and Economics, Experimental Economics, Microeconomic Theory.


Arad, A. and Gayer, G. 2012. Imprecise Datasets as a Source of Ambiguity: A Model and Experimental Evidence. Management Science, 58 (1), 188-202.


Arad, A. 2012. The Tennis Coach Problem: A Game-Theoretic and Experimental study. The B.E. Journal of  Theoretical Economics (Contributions), 12 (1), Article 10.


Arad, A. and Rubinstein, A. 2012. The 11-20 Money Request Game: A Level-k Reasoning Study. American Economics Review, 102 (7), 3561-3573.


Arad, A. and Rubinstein, A. 2012. Multi-Dimensional Iterative Reasoning in Action: The Case of the Colonel Blotto Game. Journal of Economic Behavior & Organization, 84 (2), 571-585.


Arad, A. and Rubinstein, A. 2013. Strategic Tournaments. American Economic Journal: Microeconomics,5(4), 31-54.


Arad, A. 2013. Past Decisions Do Affect Future Choices: An Experimental Demonstration. Organizational Behavior and Human Decision Processes, 121, 267-277.


Arad, A. 2014. Avoiding Greedy Behavior in Situations of Uncertainty: The Role of Magical Thinking. The  Journal of Behavioral and Experimental Economics, 53,17-23.


Arad, A. and Rubinstein. A. 2018. The People’s Perspective on Libertarian-Paternalistic Policies. Journal of Law and Economics, Vol. 61 (2), 331-333.


Ayala Arad and Ariel Rubinstein, “Multi-Dimensional Reasoning in Games: Framework, Equilibrium and Applications”. American Economic Journal: Microeconomics, 2019, Vol. 11 (3), 285-318.

Ayala Arad and Amnon Maltz, “Turning on Dimensional Prominence in Decision Making: Experiments and a Model”. Management Science, 2022, Vol. 68 (8), 6075-6099.


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