I am a full professor at the Coller School of Management in the field of Business Economics and Strategy. I am the Vice Dean for Research and the Head of the Solomon Lew Center for Consumer Behavior. I received my PhD in Economics in 2011 at Tel Aviv University and was a postdoctoral fellow at the University of California, Berkeley in 2011-2013. My research interest concerns bounded rationality in individual decision-making processes and strategic interactions. This involves experimental studies of the psychological aspects of decision making with the goal of identifying systematic deviations from the classic choice models and using the findings to inspire novel models of behavior.
Prof. Ayala Arad

Short Biography
Fields of Research
Psychology and Economics, Experimental Economics, Microeconomic Theory.
Publications
Arad, A. and Gayer, G. 2012. Imprecise Datasets as a Source of Ambiguity: A Model and Experimental Evidence. Management Science, 58 (1), 188-202.
Arad, A. 2012. The Tennis Coach Problem: A Game-Theoretic and Experimental study. The B.E. Journal of Theoretical Economics (Contributions), 12 (1), Article 10.
Arad, A. and Rubinstein, A. 2012. The 11-20 Money Request Game: A Level-k Reasoning Study. American Economics Review, 102 (7), 3561-3573.
Arad, A. and Rubinstein, A. 2012. Multi-Dimensional Iterative Reasoning in Action: The Case of the Colonel Blotto Game. Journal of Economic Behavior & Organization, 84 (2), 571-585.
Arad, A. and Rubinstein, A. 2013. Strategic Tournaments. American Economic Journal: Microeconomics,5(4), 31-54.
Arad, A. 2013. Past Decisions Do Affect Future Choices: An Experimental Demonstration. Organizational Behavior and Human Decision Processes, 121, 267-277.
Arad, A. 2014. Avoiding Greedy Behavior in Situations of Uncertainty: The Role of Magical Thinking. The Journal of Behavioral and Experimental Economics, 53,17-23.
Arad, A. and Rubinstein. A. 2018. The People’s Perspective on Libertarian-Paternalistic Policies. Journal of Law and Economics, Vol. 61 (2), 331-333.
Arad, A. and Rubinstein, A. 2019 “Multi-Dimensional Reasoning in Games: Framework, Equilibrium and Applications”. American Economic Journal: Microeconomics, Vol. 11 (3), 285-318.
Arad, A and Maltz, A. 2022 “Turning on Dimensional Prominence in Decision Making: Experiments and a Model”. Management Science, Vol. 68 (8), 6075-6099.
Arad, A. and Gneezy, U. and Mograbi, E. 2023. Intermittent Incentives to Encourage Exercising in the Long Run. Journal of Economic Behavior and Organization, 2023, 205, 560-573.
Arad, A. and Benjamin, B. and Maltz, A. 2023. On the Relevance of Irrelevant Strategies, Experimental Economics, 26, 1142-1184.
Arad, A. and Brazilay, O. and Perchik, M. 2023. Facebook, Social Comparison and Happiness: Evidence from a Quasi-Natural Experiment, Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 17 (4), Article 4.
Arad, A. and Grubiak, K. and Penczynski, S. 2024. Does Communicating within a Team Influence Individuals’ Reasoning and Decisions? (with), Experimental Economics, 27, 109–129.
Arad, A. and Penczynski, S. 2024. Multi-Dimensional Reasoning in Competitive Resource Allocation Games: Evidence from Intra-Team Communication, Games and Economic Behavior, 144, 355-377.
Arad, A. and Antler, Y. 2025. An Experimental Analysis of the Prize-Probability Tradeoff in Stopping Problems. Review of Economics and Statistics, forthcoming.
Prizes and Grants
Prizes
2022 The France-Israel Foundation Young Economist Award
2019 The Kadar Family Award for Outstanding Research
2017 University of Essex International Visiting Fellowship
2014 Alon Fellowship
2011 Rothschild Fellowship
Grants
2025 – 2029 “An Experimental Study of Decision Rules in General vs. Concrete Decision Problems”, Israel Science Foundation, $164,000
2022 - 2025 “Is Doing Nothing an Option? Omission of the Do-Nothing Option in Consideration Set Formation”, Israel Science Foundation, $174,000
2022 - 2024 “Experimental Identification of Qualitative Decision Rules under Uncertainty”, The Coller Foundation, $50,000
2018-2021 “Context Effects in Strategic Environments: An Experimental Study”, Israel Science Foundation, $168,000
2018-2020 “Intermittent Incentives for Encouraging Physical Activity”, United States – Israel Binational Science Foundation, $75,000
2018-2019 “The Method, Habibi, the Method Bothers Me”, The Edmond J. Safra Center for Ethics, $10,000
2017-2019 “Strategic Cyber Reasoning in Attacker-Defender Resource Allocation Games”, The Blavatnik Interdisciplinary Cyber Research Center, $80,000
2017-2018 “Strategic Decision Making in Teams: Lessons from the Analysis of Intra-Team Communication”, The Coller Foundation, $20,000
2017-2018 “Improving Decision Making of Management Teams: The Delphi Communication Method“, Raya Strauss Center for Family Business Research, $8,300
2016-2017 “Equilibrium with Multi-Dimensional Reasoning”, The Henry Crown Institute of Business Research in Israel, $5,000
2015-2016 “Persuasion within a Team in Strategic Interactions: Experimental Study”, The Henry Crown Institute of Business Research in Israel, $5,000
2014-2015 “Multi-Dimensional Reasoning in Strategic Interactions”, The Henry Crown Institute of Business Research in Israel, $5,000
2013-2014 “Welfare Implications of Libertarian-Paternalistic Policies”, The Henry Crown Institute of Business Research in Israel, $3,750
2012-2014 Organizing Committee, “Decision Making and Emotion Regulation in Life-Span
Transitions”, National Institute on Aging R13 AG043207, $68,044
