Prof. Igal Ayal

מנהלת ביה"ס למנהל עסקים בדימוס
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Prof. Igal Ayal
External phone: 03-6421136
Fax: 03-6997826

Selected publications

"Organizing for Strategic Control of R&D Resource Allocations in Diversified Companies" (with Robert R. Rothberg), Journal of Product Innovation Management, Vol. 3, No. 4, December 1986.

 

Reprinted in Thomas P. Hustad and Timothy L. Wilson (editors), Managing the Product Development Process, The Product Development and Management Association, 1989.

 

"Industry Export Performance: Assessment and Prediction", Journal of Marketing, Summer 1982.

 

"Market Expansion Strategies in Multinational Marketing" (with Jehiel Zif), Journal of Marketing, April 1979, pp. 84-94. Reprinted in Thorelli and Becker (editors), International Marketing Strategy, Pergamon Press, 1980. Reprinted in Wortzel and Wortzel (editors), Readings in International Marketing, 1985.

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