Dr. Danit Ein-Gar

מנהלת ביה"ס למנהל עסקים סגל אקדמי בכיר
Dr. Danit Ein-Gar
Phone: 03-6408084
Office: Recanati - Business Administration, 335

Short Biography

I completed my BA, MBA and PhD at the Hebrew university, Jerusalem, Israel. I did my post-doc at Stanford. Since then I am a faculty member at the marketing department of Coller School of Management.
Currently I am on Sabbatical at Hass School of Business, University of California, Berkeley USA.

My research mainly focuses on the juncture of personality and contextual circumstances and their joint influence on consumption and pro-social behavior. I am particularly interested in behavior that is beneficial from an individual standpoint and from a societal standpoint. Within this general framework I am pursuing three research avenues: Self-control (such as non-impulsive purchases, consumption of virtue products, commitment to virtuous behaviors, task persistence); Pro-sociality (such as donations of money and volunteerism); and Information processing (such as how cognitive processing influences judgments and task performance).


Fields of Research

Self-control, Pro-social behavior, Information processing


Ein-Gar D. & Steinhart Y. (2017). Self-Control and Task Timing Shift Self-Efficacy and Influence Willingness to Engage in Effortful Tasks. Frontiers in Psychology, Personality and Social Psychology Section, 8, 1788.

Toker S, Heaney C and Ein-Gar D., 2015 "Why Won't They Participate? Barriers to Participation in Worksite Health Promotion Programs", European Journal of Work and Organizational Psychology, 24 (6), 866-881. 


Ein-Gar D., 2015 "Committing under the Shadow of Tomorrow: Self-control and Commitment to Future Virtuous Behaviors", Journal of Consumer Psychology,  25 (2), 268-285.

Levontin L, Ein-Gar D and Lee A., 2015 "Acts of Emptying Promote Self-Focus: A Perceived Resource Deficiency Perspective", Journal of Consumer Psychology, 25 (2), 257–267.


Ein-Gar D, and Sagiv L, 2014 "Overriding “doing wrong” and “not doing right”: Validation of the Dispositional Self-Control scale", Journal of Personality Assessment, 82 (5) 402-417.


Sagiv L, Amit A, Ein-Gar D and Arieli S, 2013 "Not all great minds think alike: Systematic and intuitive cognitive styles". Journal of Personality, forthcoming


Ein-Gar D, and Levontin L, 2013 “Giving from a distance: Putting the charitable organization at the center of the donation appeal”, Journal of Consumer Psychology, 23(2), 197-211.


Ein-Gar D, Shiv B and Tormala Z, 2012 "When blemishing leads to blossoming: The positive effect of negative information", journal of Consumer Research, 38 (5), 846-859.


Ein-Gar D, Goldenberg J and Sagiv L, 2012  " The Role of consumer Self-Control, in the Consumption of Virtue Products” International Journal of Research Marketing , 29, 123-133.


Ein-Gar D, and Steinhart Y, 2011 “The “Sprinter effect”: When self-control and involvement stand in the way of sequential performance” , Journal of consumer psychology, 21 (3), 240-255.


Ein-Gar D, Goldenberg J and Sagiv L, 2008 Taking Control: An Integrated Model of Dispositional Self-Control and Measure" , Advances in Consumer Research , 35,542-550 , eds. Angela Y.Lee and Dilip Soman, Association for Consumer Research.


Tel Aviv University, P.O. Box 39040, Tel Aviv 6997801, Israel
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