I completed my BA, MBA and PhD at the Hebrew university, Jerusalem, Israel. I did my post-doc at Stanford. Since then I am a faculty member at the marketing department of Coller School of Management. During 2016-2017 I was a visiting professor at Hass School of Business, University of California, Berkeley USA.
My research mainly focuses on the juncture of personality and contextual circumstances and their joint influence on consumption and pro-social behavior. Specifically, I explore how different aspects of the marketing communication can enhance donation giving to benefit individuals in need, charitable organizations and society as a whole.