Dr. Danit Ein-Gar

מנהלת ביה"ס למנהל עסקים סגל אקדמי בכיר
Dr. Danit Ein-Gar
Phone: 03-6408084
Office: Recanati - Business Administration, 335

Short Biography

I completed my BA, MBA and PhD at the Hebrew university, Jerusalem, Israel. I did my post-doc at Stanford. Since then I am a faculty member at the marketing department of Coller School of Management. During 2016-2017 I was a visiting professor at Hass School of Business, University of California, Berkeley USA.

My research mainly focuses on the juncture of personality and contextual circumstances and their joint influence on consumption and pro-social behavior. Specifically, I explore how different aspects of the marketing communication can enhance donation giving to benefit individuals in need, charitable organizations and society as a whole.

CV

Fields of Research

Donation giving and pro-social behavior, Self-control

Publications

 

 

Courses

Marketing Research Seminar, PhD program

Marketing Management, Executive MBA

Marketing Management, MBA

Principles in Marketing, BA

Integrated Marketing Communication, MBA

Marketing Communication in The Digital Age, BA

Consumer Behavior, MBA

Behavioral Science, MBA

Tel Aviv University, P.O. Box 39040, Tel Aviv 6997801, Israel
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