Dr. Danit Ein-Gar

מנהלת ביה"ס למנהל עסקים סגל אקדמי בכיר
Dr. Danit Ein-Gar
Phone: 03-6408084
Office: Recanati - Business Administration, 335

Short Biography

I completed my BA, MBA and PhD at the Hebrew university, Jerusalem, Israel. I did my post-doc at Stanford. Since then I am a faculty member at the marketing department of Coller School of Management.

During 2016-2017 I was a visiting professor at Hass School of Business, University of California, Berkeley USA.

My research mainly focuses on the juncture of personality and contextual circumstances and their joint influence on consumption and pro-social behavior. I am particularly interested in behavior that is beneficial from an individual standpoint and from a societal standpoint. Within this general framework I am pursuing three research avenues: Self-control (such as non-impulsive purchases, consumption of virtue products, commitment to virtuous behaviors, task persistence); Pro-sociality (such as donations of money and volunteerism); and Information processing (such as how cognitive processing influences judgments and task performance).


Fields of Research

Self-control, Pro-social behavior, Information processing





Marketing Research Seminar, PhD program

Marketing Management, Executive MBA

Marketing Management, MBA

Principles in Marketing, BA

Integrated Marketing Communication, MBA

Marketing Communication in The Digital Age, BA

Consumer Behavior, MBA

Behavioral Science, MBA

Tel Aviv University, P.O. Box 39040, Tel Aviv 6997801, Israel
UI/UX Basch_Interactive