Prof. Danit Ein-Gar

Coller School of Management

הפקולטה לניהול ע"ש קולר סגל אקדמי בכיר

Email: danite@tauex.tau.ac.il

Phone: 03-6408084

My CRIS profile

Website

Office: Recanati - Business Administration, 335

Short Biography

I completed my BA, MBA and PhD at the Hebrew university, Jerusalem, Israel. I did my post-doc at Stanford. Since then I am a faculty member at the marketing department of Coller School of Management. During 2016-2017 I was a visiting professor at Hass School of Business, University of California, Berkeley USA.

My research mainly focuses on the juncture of personality and contextual circumstances and their joint influence on consumption and pro-social behavior. Specifically, I explore how different aspects of the marketing communication can enhance donation giving to benefit individuals in need, charitable organizations and society as a whole.

CV

Full CV

Fields of Research

Donation giving and pro-social behavior, Self-control

Publications

Kononov, N, Ein-Gar, D & Puntoni, S. (2024). Physical Appearance Improvements Increase Prosocial Behavior, International Journal of Research in Marketing, Forthcoming.
Kononov, N., & Ein-Gar, D. (2024). Prosocial Behavior Enhances Evaluation of Physical Beauty. British Journal of Social Psychology, Forthcoming.
Kononov, N., & Ein-Gar, D. (2023). Beautiful Strangers: Physical Evaluation of Strangers Is Influenced by Friendship Expectation. Personality and Social Psychology Bulletin, 01461672231180150.
Ma, J., Lin, Y., & Ein-Gar, D. (2022). Charitable Maximizers: The Impact of the Maximizing Mindset on Donations to Human Recipients. International Journal of Research in Marketing.40(2), 417-434.
Bareket, O., Ein-Gar, D., & Kogut, T. (2022) I Will Help You Survive but not Thrive: Helping Decisions in Situations that Empower Women. Group Processes & Intergroup Relations.26(7), 1641-1659.
Ein-Gar, D., & Give'on, A. (2022) The influence of Proportion Dominance and Global Need Perception on Donations. Frontiers in Psychology,13, 800867.
Ein‐Gar D., Levontin, L., & Kogut, T. (2021) The Adverse Effect of Choice in Donation Decisions. Journal of Consumer Psychology.31(3), 570-586
Nitzan I. & Ein-Gar D. (2019). The "Commitment Projection” Effect: When Multiple Payments for a Product Affect Defection from a Service. Journal of Marketing Research, 56 (5), 842-861.
Ein-Gar D. & Steinhart Y. 2017. Self-Control and Task Timing Shift Self-Efficacy and Influence Willingness to Engage in Effortful Tasks. Frontiers in Psychology, Personality and Social Psychology Section, 8, 1788.
Toker S, Heaney C and Ein-Gar D., 2015 "Why Won't They Participate? Barriers to Participation in Worksite Health Promotion Programs", European Journal of Work and Organizational Psychology, 24 (6), 866-881.
Ein-Gar D., 2015 "Committing under the Shadow of Tomorrow: Self-control and Commitment to Future Virtuous Behaviors", Journal of Consumer Psychology, 25 (2), 268-285.
Levontin L, Ein-Gar D. and Lee A., 2015 "Acts of Emptying Promote Self-Focus: A Perceived Resource Deficiency Perspective", Journal of Consumer Psychology, 25 (2), 257–267.
Ein-Gar D. and Sagiv L, 2014 "Overriding “doing wrong” and “not doing right”: Validation of the Dispositional Self-Control scale", Journal of Personality Assessment, 96 (6) 640-653.
Sagiv L, Amit A, Ein-Gar D. and Arieli S, 2013 "Not all great minds think alike: Systematic and intuitive cognitive styles". Journal of Personality, 82 (5) 402-417.
Ein-Gar D. and Levontin L, 2013 “Giving from a distance: Putting the charitable organization at the center of the donation appeal”, Journal of Consumer Psychology, 23(2), 197-211.
Ein-Gar D., Shiv B and Tormala Z, 2012 "When blemishing leads to blossoming: The positive effect of negative information", Journal of Consumer Research, 38 (5), 846-859.
Ein-Gar D., Goldenberg J and Sagiv L, 2012 " The Role of consumer Self-Control, in the Consumption of Virtue Products” International Journal of Research Marketing , 29 (2), 123-133.
Ein-Gar D., and Steinhart Y, 2011 “The “Sprinter effect”: When self-control and involvement stand in the way of sequential performance” , Journal of consumer psychology, 21 (3), 240-255.
Ein-Gar D., Goldenberg J and Sagiv L, 2008 " Taking Control: An Integrated Model of Dispositional Self-Control and Measure" , Advances in Consumer Research , 35,542-550 , eds. Angela Y.Lee and Dilip Soman, Association for Consumer Research.

Case Study

Seatback Has Your Back: A Start-up With a Wellness Vision

Courses

Contemporary Conceptions of Traditional Theories in Psychology and Management, MSC+PHD program.

Research Seminar in Managerial Behavioral Science, PhD program.

Marketing Research Seminar, PhD program

Marketing Management, Executive MBA

Marketing Management, Online MBA program

Marketing Management, MBA

Integrated Marketing Communication, MBA

Consumer Behavior, MBA

Behavioral Science, MBA

Marketing Communication in The Digital Age, BA

Principles in Marketing, BA