I completed my BA, MBA and PhD at the Hebrew university, Jerusalem, Israel. I did my post-doc at Stanford. Since then I am a faculty member at the marketing department of Coller School of Management.
During 2016-2017 I was a visiting professor at Hass School of Business, University of California, Berkeley USA.
As of October 2023, I am the head of the School's Miriam and Georg Faktor Entrepreneurial Center.