Dr. Jarden Dino Levy

מנהלת ביה"ס למנהל עסקים סגל אקדמי בכיר

Short Biography

Dr. Levy is an assistant professor and the head of the Neuroeconomics and Neuromarketing lab at the Marketing Department at Coller School of Management since fall of 2012. Dr. Levy has a BA in Economics from Tel-Aviv University and an MA in Psychobiology, in which he graduates Magna Cum Laude, also from Tel-Aviv University. He received his PhD in 2008 from the Neurobiology Department at the Weizmann Institute of Science in the field of animal models of drug addiction. He then continued for post-doctoral studies at the Center for Neuroeconomics at NYU in which he examined the neural value representations of both primary and monetary rewards.

Dr. Levy is a member of the society for Neuroeconomics, the society for Neuroscience, the Israeli society for Neuroscience, and the Association for Consumer Research.


Fields of Research

Understanding consumer decision-making and the representation of value in the brain. Exploring the effects of context and internal state on decision-making and on neural representations of value. Trying to predict consumer preferences using neural and physiological measurements above and beyond the accuracy of behavioral measurements.


Telpaz A, Webb R, Levy DJ. Using EEG measurements during valuation without choice to predict future consumer choices. Journal of Marketing Research (2015). In press.


Levy YZ, Levy DJ, Barto AG, Meyer JS (2013). A computational hypothesis for allostasis: delineation of substance dependence, conventional therapies, and alternative treatments. Front. Psychiatry (2013) 4:167. doi: 10.3389/fpsyt.2013.00167


Levy DJ, Thavikulvat A, Glimcher PW. State dependent valuation: the effect of deprivation on risk preferences. PLoS One. 2013; 8(1)


Levy DJ and Glimcher PW. The Root of All Value: A Neural Common Currency for Choice. Curr Opin Neurobiol. 2012 Dec; 22(6):1027-38.


Levy DJ and Glimcher PW

Comparing Apples and Oranges. Using Reward-Specific and Reward-General Subjective Value Representation in the Brain. Journal of Neuroscience. 2011 Oct 12;31(41):14693-707


Levy YZ, Levy D, Meyer JS, Siegelmann HT. Identification and control of intrinsic bias in a multiscale computational model of drug addiction. In Proceedings of the 2010 Symposium on Applied Computing (ACM SAC 2010), Sierre, Switzerland, 2010 March.


Amiaz R, Levy D*, Vainiger D, Grunhaus L, Zangen A

* Equal contribution

Repeated high-frequency transcranial magnetic stimulation over the dorsolateral prefrontal cortex reduces cigarette craving and consumption. Addiction. 2009 Apr; 104(4):653-60.


Stehberg J, Levy D*, Zangen A

* Equal contribution

Impairment of aversive memory reconsolidation by localized intracranial electrical stimulation. European Journal of Neuroscience. 2009 Mar; 29(5):964-9.


Levy YZ*Levy D*, Meyer JS, Siegelmann HT.

* Equal contribution

Drug addiction: a Computational Multiscale Model Combining Neuropsychology, Cognition, and Behavior. In Proceedings of the International Conference on Bio-inspired Systems and Signal Processing (BIOSIGNALS 2009), Porto, Portugal, 2009 Jan.


Shabat-Simon M, Levy D*, Amir A, Rehavi M, Zangen A.

* Equal contribution

Dissociation between rewarding and psychomotor effects of opiates: differential roles for glutamate receptors within anterior and posterior portions of the ventral tegmental area.J Neuroscience. 2008 Aug 20; 28(34):8406-16.


Levy D, Shabat-Simon M, Barnea-Ygael N, Katzir A, Zangen A.

Repeated electrical stimulation of reward-related brain regions affects

cocaine but not 'natural' reinforcement. J Neuroscience. 2007 Dec 19; 27(51):14179-89.


Cooper A, Barnea-Ygael N, Levy D, Shaham Y, Zangen A.

A conflict rat model of cue-induced relapse to cocaine seeking.

Psychopharmacology (Berl). 2007 Sep; 194(1):117-25


Friedman A, Dremencov E, Crown H, Levy D, Mintz M, Overstreet DH, Yadid G. Variability of the mesolimbic neuronal activity in a rat model of depression.

Neuroreport. 2005 Apr 4;16(5):513-6


Dremencov E, Nahshoni E, Levy D, Mintz M, Overstreet DH, Weizman A, Yadid G. Dimensional complexity of the neuronal activity in a rat model of depression.

Neuroreport. 2004 Aug 26; 15(12):1983-6


Tel Aviv University, P.O. Box 39040, Tel Aviv 6997801, Israel
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