Gal is part of the Management and Information Technology Group. Her research focuses on the effects of social media, consumer engagement and peer influence on electronic commerce outcomes and on the business models of content websites.
Her work has been published in the top journals in the fields of both Information Systems and Marketing. She is the recipient of several prestigious awards, most recently the AIS Sandy Slaughter early career award. I serve on the editorial boards of MIS Quarterly, Information Systems Research and Management Science. She received her Ph.D. from New York University in 2008, and holds degrees in law and electrical engineering from the Hebrew University in Jerusalem and Tel Aviv University.