Prof. Gal Oestreicher - Singer

מנהלת ביה"ס למנהל עסקים סגל אקדמי בכיר
Prof. Gal Oestreicher - Singer
Phone: 03-6409561

Short Biography

Gal is part of the Management and Information Technology Group. Her research focuses on the effects of social media, consumer engagement and peer influence on electronic commerce outcomes and on the business models of content websites.

Her work has been published in the top journals in the fields of both Information Systems and Marketing. She is the recipient of several prestigious awards, most recently the AIS Sandy Slaughter early career award. I serve on the editorial boards of MIS Quarterly, Information Systems Research and Management Science. She received her Ph.D. from New York University in 2008, and holds degrees in law and electrical engineering from the Hebrew University in Jerusalem and Tel Aviv University.


Fields of Research

Electronic commerce, social networks, online business models.


Recommendation Networks and the Long Tail of Electronic Commerce. 2012. MIS Quarterly, 36(1), pp. 65-83 (with A.Sundararajan)


The Visible Hand of Social Networks in Electronic Markets. 2012.Management Science, 58 (11) pp.1963-1981 (with A.Sundararajan)


The Quest for Content: The Integration of Product Networks and Social Networks in Online Content Exploration. 2012. Journal of Marketing Researc, 49(4), pp. 452-468 (with J. Goldenberg and S. Reichman)


Assessing Value in Product Networks. 2013. Journal of Marketing, 1 (77), pp. 1-14 (with B. Libai, L. Sivan, E. Carmi, and O. Yassin)


Content or Community? A Digital Business Strategy for Content Providers in the Social Age. 2013. MIS Quarterly, special issue on Digital Business Strategy, pp.565-590 (with L. Zalmanson)


Information in Digital, Economic and Social Networks. 2013. Information Systems Research (forthcoming) (with A. Sundararajan, F. Provost, and S. Aral).


The Gestalt in Graphs: Prediction Using Economic Networks. 2013. Information Systems Research (forthcoming) (with V. Dhar, T. Geva and A. Sundararajan).

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