Prof. Jacob Hornik

מנהלת ביה"ס למנהל עסקים אמריטוס
Prof. Jacob Hornik
Phone: 03-6407142
External phone: 03-5490589
Fax: 03-6406321
Office: Recanati - Business Administration, 3

Short Biography

Jacob is Professor of Marketing and Advertising at the Leon Recanati Graduate School of Business, Tel Aviv University.

From 1994-1997 he was the Associate Dean of the School, and from 1998-2003, chair of the Marketing Department. From 1988 (established) -1993, he was chair of the Health Systems Management program.

He is an active consultant to various companies and advertising agencies and a member of the Board of Directors at various Israeli corporations. Serves on the editorial boards of leading journals.

Professor Hornik has taught and lectured at the University of Chicago; Kellogg - Northwestern University; New York University; University of Washington at Seattle; Chulalongkorn University (Bangkok); Hong Kong University of Science and Technology: ESSEC Business School – Paris; Bocconi University – Milan; Universidad Catolica De Chile, and various professional meetings in the U.S.A, Europe and the Far East.

Fields of Interest

Marketing, Advertising, Marketing Communications

Physiological / Neuro-imaging measurement of marketing stimuli

Selected publications


Philip Kotler & Jacob Hornik, Marketing Management: The Israeli Edition, 2002 (in Hebrew), OU Publishing Tel-Aviv.


Jacob Hornik & Y. Lieberman, Advertising Management, 1998 (in Hebrew), OU Publishing Tel-Aviv.


Jacob Hornik, Surveys and Public Opinion Polls, 2001, (in Hebrew), OU Publishing Tel-Aviv.



“Inferring the distribution of households’ duration of residence”(with S. Anili and M. Israeli) Journal of Business and Economic Statistics, July 2000.


“Tactile stimulation and consumer response”, The Journal of Consumer Research, Dec.1992.


“Repeated advertising exposures: A system point approach to nonuniform insertions” (with P. Brill), Operations Research, Feb. 1988.

Tel Aviv University, P.O. Box 39040, Tel Aviv 6997801, Israel
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