Prof. Liat Hadar is an associate professor at the Coller School of Management at Tel Aviv University. Before Joining Tel Aviv University she was a faculty member at the Arison School of management at the Interdisciplinary Center (IDC) Herzliya and a visiting scholar and a lecturer at UCLA Anderson School of Management.
Liat Hadar studied consumer decision making. Specifically, her research investigates how consumers' perceived level of knowledge influences their judgments and decisions under conditions of risk and uncertainty, independently of how much they actually know.
In another line of research, she examines how consumers' past experience influences future choices under uncertainty. Her research has been published in leading marketing and psychology journals including the Journal of Marketing Research, the Journal of Consumer Research and Psychological Science.