Liron Spivak

I am a Ph.D. candidate at the Coller School of Management, Tel-Aviv University, specializing in the Management of Technology and Information Systems.

My research examines the effects of social media status and informational cues on content exploration and consumption, primarily focusing on news consumption.
Using big data analytics, experiments, and machine learning models, I aim to examine causal inferences and contribute to the understanding of this dynamic domain.

Education

M.S.c in Information Systems. The Coller School of Management, Tel Aviv University (2017)
Thesis Title: "The Joker Product - Exploring the Product Characteristics that Influence Online Purchase Behavior" (Thesis advisor: Dr. Shachar Reichman).

B.A. in Economics & Art History. The Eitan Berglas School of Economics, Tel Aviv University (2012).

Influencer Marketing, Online News, Content Consumption, Informational Cues

Prof. Gal Oestreicher-Singer and Dr. Sagit Bar-Gill

1. Workshop on Information Systems and Economics (WISE) December 14th - December 16th, 2022, Copenhagen, Denmark; "Can Anyone be a Micro-Influencer? The Impact of Perceived Influence on Online Content Exploration and Sharing", Best Paper Nominee
    
2. Statistical Conference in E-Commerce Research (SCECR) June 21st - June 22nd, 2022, Madrid, Spain; "The Impact of Informational Cues on Micro-Influencers’ and Followers’ Online Content Exploration."

• Lecturer. Coller School of Management, Tel Aviv University, Management Information Systems, MBA core course (2021 - present).
   
• Teaching Assistant. Coller School of Management, Tel Aviv University (2017 – 2021).

Ad-Hoc Reviewer for International Conference on Information Systems (ICIS), Conference on Information Systems and Technology (CIST).