Prof. Eitan Muller

מנהלת ביה"ס למנהל עסקים אמריטוס
Prof. Eitan Muller
External phone: 09-9602428
Fax: 09-9602828
Office: Recanati - Business Administration, 335

Short Biography

Prof. Eitan Muller received his Ph.D. in managerial economics and MBA (with distinction) from the Kellogg School of Management at Northwestern University, a B.S. in mathematics (with distinction) from the Technion, Israel. He has a joint appointment at the Arison School of Business at IDC and at the Stern School of Business at NYU. He was a professor of marketing at the Hebrew University and Tel Aviv University and a visiting professor of marketing at several business schools such as Kellogg at Northwestern University, Wharton at University of Pennsylvania, and McCombs at the University of Texas at Austin. Professor Muller has published extensively in journals in marketing, business and economics. He was the editor-in-chief of the International Journal of Research in Marketing, and is a member of the editorial boards of the Journal of Marketing, Journal of Marketing Research, and Marketing Science.

Fields of Interest

New product growth, social networks and new product pricing

Selected publications

Innovation Equity: Assessing and managing the monetary value of new products and services, co-authored with Elie Ofek and Barak Libai, University of Chicago Press, forthcoming 2016.
 

Innovation Diffusion and New Product Growth, co-authored with Renana Peres and Vijay Mahajan, Marketing Science Institute: Relevant Knowledge Series, 2009.
 

"Decomposing the Value of Word-of-Mouth Seeding Programs:  Acceleration vs. Expansion," co-authored with Barak Libai and Renana Peres, Journal of Marketing Research, 2013.

 

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