Prof. Eitan Muller

Emeritus in Coller School of Management
הפקולטה לניהול ע"ש קולר אמריטוס
Prof. Eitan Muller
Fax: 09-9602828
Office: Recanati - Business Administration, 335

Short Biography

Prof. Eitan Muller received his Ph.D. in managerial economics and MBA (with distinction) from the Kellogg School of Management at Northwestern University, a B.S. in mathematics (with distinction) from the Technion, Israel. He has a joint appointment at the Arison School of Business at IDC and at the Stern School of Business at NYU. He was a professor of marketing at the Hebrew University and Tel Aviv University and a visiting professor of marketing at several business schools such as Kellogg at Northwestern University, Wharton at University of Pennsylvania, and McCombs at the University of Texas at Austin. Professor Muller has published extensively in journals in marketing, business and economics. He was the editor-in-chief of the International Journal of Research in Marketing, and is a member of the editorial boards of the Journal of Marketing, Journal of Marketing Research, and Marketing Science.

Fields of Interest

New product growth, social networks and new product pricing

Selected publications

"Accounting for Discrepancies between Online and Offline Product Evaluations," co-authored with Daria Dzyabura and Srikanth Jagabathula, Marketing Science, 2019.

"On the Monetary Impact of Fashion Design Piracy," co-authored with Gil Appel and Barak Libai, International Journal of Research in Marketing, 2018.


"The Effect of Social Networks Structure on Innovation Performance:  A Review and Directions for Research," co-authored with Renana Peres, International Journal of Research in Marketing, 2018.


"Optimal Three-Part Tariff Plans," co-authored with Gadi Fibich, Roy Klein and Oded Koenigsberg, Operations Research, 2017


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