Prof. Yaniv Shani

Coller School of Management
הפקולטה לניהול ע"ש קולר סגל אקדמי בכיר

Short Biography

A member of the Coller School of Management Administration’s faculty at TAU, Prof. Shani’s research focuses on how counterfactual emotions, anticipated or experienced, influence and bias behavioral choices. His research on information search identifies reasons that motivate people to search for useless information (e.g., why consumers compare prices of products purchased a while ago). His research about the psychological principles underpinning consumers’ economic behaviors, examines the repercussions of inserting an economic transaction mindset into a social relationship (i.e., mixing money and friendship). Last, his research seeks to unravel the link between self-deception proclivities and consumers’ choices and explain how consumers justify the purchase of products they do not really need.

Fields of Research

  • Applied Social Psychology
  • Attitudes and Belief
  • Emotion, Affect
  • Judgment and Decision Making 
  • Consumers behavior



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