Dr. Lior Zalmanson

Coller School of Management
הפקולטה לניהול ע"ש קולר סגל אקדמי בכיר
Dr. Lior Zalmanson
Office: Recanati - Business Administration

General Information

Dr. Lior Zalmanson is a senior lecturer (assistant professor) at the Technology and Information Management Program, Coller School of Management, Tel Aviv University.

His research interests include social media, user engagement, internet business models, human-AI interaction, and algorithmic management. His research has won awards and grants from Fulbright Foundation, GIF (German-Israeli Foundations), Grant for the Web, Dan David Prize, Google, Marketing Science Institute, Social Informatics SIG, among others. His works were published in top venues such as MIS Quarterly, Academy of Management Journal, Journal of Management Information Systems, and MIT Sloan Review. His studies were covered in The Times, Independent, HBR, PBS, Fast Company, including numerous mentions in the Israeli media. In 2021, he received the Association of Information Systems Researchers' Early Career Award, acknowledging a combination of research, teaching, and service to the community. He also received multiple teaching awards for his experiential courses in user engagement and online communities. Formerly he was an assistant professor at the University of Haifa, a postdoctoral Fulbright fellow at NYU, and a research fellow at the Metropolitan Museum Media Lab. Lior is also the founder of the Print Screen Festival, Israel's digital culture festival, which connects internet researchers, activists, and artists. Furthermore, he is a grant and award-winning digital artist, playwright, and screenwriter. His most recent VR work (about the bystander syndrome) debuted at the 2021 Tribeca Film Festival.

Research Areas

User engagement in online environments. Trust and commitment between users and websites. Internet business models for online content. Algorithmic Management and the AI-Human Interaction.

Selected Publications

Zalmanson, L., Oestreicher-Singer, G., & Ecker, Y. (2022). The Role of Social Cues and Trust in Users’ Private Information Disclosure. MIS Quarterly, Forthcoming.

Möhlmann, M., Zalmanson, L., Henfridsson, O., & Gregory, R. W. (2021). Algorithmic Management of Work on Online Labor Platforms: When Matching Meets ControlMIS Quarterly45(4).

Lifshitz-Assaf, H., Lebovitz, S., & Zalmanson, L. (2021). Minimal and Adaptive Coordination: How Hackathons’ Projects Accelerate Innovation Without Killing itAcademy of Management Journal64(3), 684-715.

Gunaratne, J., Zalmanson, L. and Nov, O. (2018). The Persuasive Power of Algorithmic and Crowdsourced Advice. Journal of Management Information Systems, 35(4), pp. 1092-1120.

Lifshitz-Assaf, H., Lebovitz, S. and Zalmanson, L., (2018). The Art of Balancing Autonomy and Control. MIT Sloan Management Review.

Zalmanson, L., & Oestreicher-Singer, G. (2016). Turning Content Viewers into Subscribers. MIT Sloan Management Review, 57(3), 11.

Oestreicher-Singer, G., & Zalmanson, L. (2013). Content or Community? a Digital Business Strategy for Content Providers in the Social Age. MIS Quarterly, 37(2), 591-616.

Awards and research grants

2022 Shlomo Shmeltzer Institute for Smart Transportation Grant

For “Improving Drivers’ Training to Mitigate the Challenges of Work under Algorithmic Management”


2021 AIS Early Career Award


2020-2021 Grant for the Web (Awardee for two consecutive years)


2020 Safra Center Grant

For “Ethical Implications of work under Algorithmic Management”


2020 Best in Track Short Paper, ICIS 2020

For “What If an AI Told You That 2+ 2 Is 5? Conformity to Algorithmic Recommendations”


2020-2021 GIF (German Israeli Foundation) Young Scientist Award

For “When Algorithms are your Boss”


2018 Hurovitz Institute, Tel Aviv University

For research on “Cancellation Policy as a Signal of Trust and Quality in the Sharing Economy: The Case of Airbnb


2018 The Center for Cyber Law and Policy, University of Haifa

For research on:  The Dark Side of the “Like” – The Effects of Call to Actions on Trust, Privacy Concerns and Information Revelation


2017 Best Paperathon Research, ICIS 2017

Awarded for “The Raging Crowd: Temporal Dynamics of Uproar”.


2015-2016 Fulbright Postdoctoral Fellowship

First time awarded to a Business School PhD


2015 Dan David Prize Scholarship

Awarded for contribution to research on the “Information Revolution”


2014 Marketing Science Institute Research Proposal Awards

Awarded for research on calls to action and online monetary contributions


2014 Social Informatics Best Paper Award

Awarded for: “Content or Community?”

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