Prof. Lior Zalmanson

Coller School of Management
הפקולטה לניהול ע"ש קולר סגל אקדמי בכיר
Prof. Lior Zalmanson
Phone: 3123
Office: Lorry Lokey, 2078

General Information

Prof. Zalmanson is an Associate Professor in the Department of Technology Management and Information Systems at the Faculty, serving as Department Chair since October 2025. Head of AIMLAB – the Artificial Intelligence in Management, Labor and Business. His research focuses on integration of AI in traditional organizations, user engagement and commitment in digital environments, business models of content platforms, and algorithmic management.
His work has received grants and awards from the ERC (Starting Grant 2023–2029), the Fulbright Foundation, the German-Israeli Foundation (GIF), Grant for the Web, the Dan David Prize, Google, and others, and has been published in leading journals such as MIS Quarterly, Academy of Management Journal, Journal of Management Information Systems, Manufacturing and Service Operations Management, as well as MIT Sloan Management Review and Harvard Business Review.
In 2021, he received the Early Career Award from the AIS – the Association for Information Systems. In 2022, he received the Gordon B. Davis Young Scholar Award, and in the same year was recognized by Poets and Quants magazine as one of the “40 Best Business School Professors Under 40” worldwide. In 2025, he was elected to the Israel Young Academy of the Israel National Academy of Sciences and Humanities.

Prof. Zalmanson previously served as a lecturer and researcher at the University of Haifa and Reichman University and has taught at New York University, Cornell University Hong Kong University, and Arizona State University. His research has attracted significant media attention internationally—including The Times, Wall Street Journal, MIT Technology Review, Fast Company, The Standard, Wired UK, The Observer—and extensively in the Israeli press. In 2016, he was a visiting researcher at the Digital Media Lab of the Metropolitan Museum of Art.

In addition to his academic roles, Prof. Zalmanson bridges the worlds of art, society, and technology. In 2011, he founded the Print Screen Festival for Digital Art and Culture at the Holon Mediatheque. He serves as co-director of the Digital Forum of the Israeli Museums Association. His creative works in art, writing, and technology have received fellowships and awards and have been exhibited in Israel and abroad. He has also served as an editorial board member at Alaxon Magazine for Culture and Science, a reader for the New Fund for Cinema and Television, the Rabinovich Foundation, and the CoPro Foundation, and has advised numerous projects and events in the fields of technology and new media in Israel and internationally.

Research Areas

User engagement in online environments. Trust and commitment between users and websites. Internet business models for online content. Algorithmic Management and the AI-Human Interaction.

Selected Publications

Claussen, J., Halbinger, M. & Zalmanson, L. (2025) Challenge Accepted: The Effects of Contest Participation on a User-Generated Content Community. Manufacturing and Service Operations Management. Forthcoming

Liel, Y & Zalmanson, L. (2025) Turning Off Your Better Judgment -Algorithmic Conformity in AI-Human Collaboration. Journal of Management Information Systems. Forthcoming

Yadin, D., Yahav, I., Zalmanson, L., & Munichor, N. (2024)  Resolving the ethical tension between creating a civil environment and facilitating free expression online: Comment reordering as an alternative to comment moderation. Journal of Business Ethics192(2), 261-283.

Zalmanson, L., Oestreicher-Singer, G., & Ecker, Y. (2022). The Role of Social Cues and Trust in Users’ Private Information Disclosure. MIS Quarterly, 46 (2): 1109–1134.

Möhlmann, M., Zalmanson, L., Henfridsson, O., & Gregory, R. W. (2021). Algorithmic Management of Work on Online Labor Platforms: When Matching Meets ControlMIS Quarterly45(4).

Lifshitz-Assaf, H., Lebovitz, S., & Zalmanson, L. (2021). Minimal and Adaptive Coordination: How Hackathons’ Projects Accelerate Innovation Without Killing itAcademy of Management Journal64(3), 684-715.

Gunaratne, J., Zalmanson, L. and Nov, O. (2018). The Persuasive Power of Algorithmic and Crowdsourced Advice. Journal of Management Information Systems, 35(4), pp. 1092-1120.

Lifshitz-Assaf, H., Lebovitz, S. and Zalmanson, L., (2018). The Art of Balancing Autonomy and Control. MIT Sloan Management Review.

Zalmanson, L., & Oestreicher-Singer, G. (2016). Turning Content Viewers into Subscribers. MIT Sloan Management Review, 57(3), 11.

Oestreicher-Singer, G., & Zalmanson, L. (2013). Content or Community? a Digital Business Strategy for Content Providers in the Social Age. MIS Quarterly, 37(2), 591-616.

Awards and research grants

2025 Selected as a member of The Israeli Young Academy

 

2023 ERC Starting Grant – Project ALGOHUMANBOSS

 

2022 40 Under 40 Best MBA Professors – by “Poets and Quants”

 

2022 ISS Gordon B. Davis Young Scholar Award

 

2022 Shlomo Shmeltzer Institute for Smart Transportation Grant

For “Improving Drivers’ Training to Mitigate the Challenges of Work under Algorithmic Management”

 

2021 AIS Early Career Award

 

2020-2021 Grant for the Web (Awardee for two consecutive years)

 

2020 Safra Center Grant

For “Ethical Implications of work under Algorithmic Management”

 

2020 Best in Track Short Paper, ICIS 2020

For “What If an AI Told You That 2+ 2 Is 5? Conformity to Algorithmic Recommendations”

 

2020-2021 GIF (German Israeli Foundation) Young Scientist Award

For “When Algorithms are your Boss”

 

2018 Hurovitz Institute, Tel Aviv University

For research on “Cancellation Policy as a Signal of Trust and Quality in the Sharing Economy: The Case of Airbnb

 

2018 The Center for Cyber Law and Policy, University of Haifa

For research on:  The Dark Side of the “Like” – The Effects of Call to Actions on Trust, Privacy Concerns and Information Revelation

 

2017 Best Paperathon Research, ICIS 2017

Awarded for “The Raging Crowd: Temporal Dynamics of Uproar”.

 

2015-2016 Fulbright Postdoctoral Fellowship

First time awarded to a Business School PhD

 

2015 Dan David Prize Scholarship

Awarded for contribution to research on the “Information Revolution”

 

2014 Marketing Science Institute Research Proposal Awards

Awarded for research on calls to action and online monetary contributions

 

2014 Social Informatics Best Paper Award

Awarded for: “Content or Community?”

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