Dr. Lior Zalmanson

Dr. Lior Zalmanson is a senior lecturer at the Technology and Information Management Program, Coller School of Management, Tel Aviv University
His research interests include social media, online engagement, commitment, internet business models, creative experimentation, sharing economy, and algorithmic management. His research has won awards and grants from Fulbright Foundation, Dan David Prize, Google, Marketing Science Institute, Social Informatics SIG, among others. His studies were covered in The Times, Independent, PBS, Fast Company including numerous mentions in the Israeli media. In 2016 he was appointed as a research fellow at the Metropolitan Museum Media Lab. In 2017, Lior was a visiting assistant professor at NYU Stern, where he taught the "Information Technology for Business and Society" course. Lior is also the founder of the Print Screen Festival, Israel's digital culture festival, which connects internet researchers, activists, and artists. Furthermore, in his parallel life, he is a grant and award-winning digital artist playwright and screenwriter. His recent film (about drone operators) received its debut at the 2016 Tribeca Film Festival.  

User engagement in online environments; Trust and commitment between users and websites; Internet business models for online content; Algorithmic Management and the Sharing Economy.

• Gunaratne, J., Zalmanson, L. and Nov, O. (2018). The Persuasive Power of Algorithmic and Crowdsourced Advice. Journal of Management Information Systems, 35(4), pp. 1092-1120.
• Lifshitz-Assaf, H., Lebovitz, S. and Zalmanson, L., (2018). The Art of Balancing Autonomy and Control. MIT Sloan Management Review.
• Balestra, M., Zalmanson, L., Cheshire, C., Arazy, O., & Nov, O. (2017) It was Fun, but did it Last” -The Dynamic Interplay between Fun Motives and Contributors’ Activity in Peer-Production. PACM on Human-Computer Interaction, 1(2), 21.
• Zalmanson, L., & Oestreicher-Singer, G. (2016). Turning Content Viewers into Subscribers. MIT Sloan Management Review, 57(3), 11.
• Oestreicher-Singer, G., & Zalmanson, L. (2013). Content or community? a Digital Business Strategy for Content Providers in the Social Age. MIS Quarterly, 37(2), 591-616.

2018 - Hurovitz Institute, Tel Aviv University

For research on “Cancellation Policy as a Signal of Trust and Quality in the Sharing Economy: The Case of Airbnb”

2018 - The Center for Cyber Law and Policy, University of Haifa

For research on:  The Dark Side of the “Like” – The Effects of Call to Actions on Trust, Privacy Concerns and Information Revelation

2017 - Best Paperathon Research, ICIS 2017

Awarded for “The Raging Crowd: Temporal Dynamics of Uproar”

2015-2016 - Fulbright Postdoctoral Fellowship

First time awarded to a Business School PhD

2015 - Dan David Prize Scholarship

Awarded for contribution to research on the “Information Revolution”

2014 - Marketing Science Institute Research Proposal Awards

Awarded for research on calls to action and online monetary contributions

2014 - Social Informatics Best Paper Award

Awarded for: “Content or Community?”